Magnus Uggla, regional director for Handelsbanken in the UK, explains fundamentals of the Handelsbanken way of managing and operating the business, which is siginificantly different from what other financial services organizations do. Handelsbanken is a pioneering case of the Beyond Budgeting model, which the bank has been building and deepening since the early 70s, thus becoming Europe´s most efficient and successful bank, by many measures. Recorded at the Reinventing the DNA of Management conference in Sao Paulo, in 2007.